Tough Enough to Wear Pink
DAWSON CREEK EXHIBITION ASSOCIATION
“TOUGH ENOUGH TO WEAR PINK?”
The Western Industry has joined together to raise awareness and funds for the fight against breast cancer. The campaign is titled: “Tough Enough To Wear Pink?” The colour pink is not normally something you would associate with the tough sport of Rodeo, Wagon Racing and Agriculture Fair Events. The reality is breast cancer has touched the lives of our Western Heritage community and our partners want to put this important health issue top-of-mind at Agriculture Fairs, Rodeos and Chuckwagon events.
The brain child of this awareness and fundraising event is Katie Wheatley from California. Breast cancer touched Katie’s family and from this experience Katie and her Rodeo friends fought back by raising awareness about Breast Cancer. Wrangler joined the campaign and came up with the now world famous Wrangler Pink Shirt, sharing a portion of the shirt sales and other Wrangler Tough Enough to Wear Pink? merchandise for the campaign. All the funds raised by Wrangler and host committees for the TETWP campaign go back to Breast Cancer research from each venue.
Dawson Creek Exhibition Association was approved to join the “Tough Enough To Wear Pink?” campaign for the 2017 “Greatest Show in the Peace.” Visit the web site at www.toughenoughtowearpink.com and find our event posted with all the other Rodeos and Agriculture Fairs across Canada and the US.
The TETWP day kicks off with the downtown parade at 10:00 a.m. Watch for the Dawson Creek Exhibition parade group all dressed up in their “Pink”: Miss Rodeo Canada, Miss Grande Prairie Stompede, Miss Williams Lake Stampede, Miss North Peace Stampede, and Miss Teepee Creek Stampede, Kesler Rodeo Stock Contractors, and the World Professional Chuckwagon Association with the Dawson Creek Exhibition “Pink” Tarp.
4-H kids will be looking after the 50/50 draw during Friday’s Rodeo and Friday’s Chuckwagon and all of the proceeds from the Dawson Creek Exhibition’s share will be donated to the TETWP fundraiser.
TETWP merchandise will be on sale at the Fair Office, July 4, 2017 – August 13, 2017 with all of the profits going to the TETWP fundraiser. Merchandise includes: Wrangler pink rodeo scarves, Wrangler pink shirts, Wrangler hat bands, pink wrist bracelets plus many more items. Wrangler is the supplier of our pink merchandise and they as a company donate a portion of all sales to the TETWP fundraiser.
Our Customer Service Booth will once again have TETWP merchandise on sale from Wednesday, August 9 to Sunday, August 14 across from the food booth row on the fair grounds.
Call the fair office for further information on how you or your group can participate.
Funds raised from TETWP merchandise sales, Fridays 50/50 (DCEA share) will go to the TETWP – BC Breast Cancer Research Foundation. Any business, individual or group can donate through the Dawson Creek Exhibition Association online at firstname.lastname@example.org or by cheque to DCEA at Box 819 Dawson Creek BC V1G 4H8 or the Fair Office after July 2th.